Optus has made further moves to consolidate its position in the mobile market with its planned operational integration of two of its wholly-owned subsidiaries, Virgin Mobile Australia (VMA) and SIMplus Mobile.
Optus Chief Executive Paul O'Sullivan announced today the planned operational integration of two wholly-owned Optus subsidiaries, Virgin Mobile Australia (VMA) and SIMplus Mobile.
"VMA has one of the strongest prepaid offerings in the market and SIMplus has strengths in the post paid market through varied sales channels," Optus chief executive, Paul O'Sullivan said.
"The integration supports Optus' strategy to strengthen its mobile market position and provides a solid foundation for future growth of the Virgin Mobile brand," O'Sullivan said, with Optus only gaining complete control of VMA in January of this year.
Matt Davey has been appointed Chief Executive of the combined operation. Davey replaces Jonathan Marchbank.
SIMplus managing director, Keir Preedy will work with Davey to oversee the realisation of the business benefits of the two companies as acting chief operating officer.
Davey recently returned from a eight month posting with Globe Telecom in the Philippines, a SingTel Group company, where he helped establish the small business group.
Both companies will remain as separate legal entities.
